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Introducing the religio-centric positional advantage to Indonesian small businesses Cover

Introducing the religio-centric positional advantage to Indonesian small businesses

Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
By: Hendar Hendar,  Augusti Tae Ferdinand and  Tatiek Nurhayati  
Open Access
|May 2017

Authors

Hendar Hendar

hendar010263@yahoo.com

Universitas Diponegoro (UNDIP) and Sultan Agung Islamic University, Semarang, Indonesia

Augusti Tae Ferdinand

Universitas Diponegoro (UNDIP), Semarang, Indonesia

Tatiek Nurhayati

Sultan Agung Islamic University, Semarang, Indonesia
DOI: https://doi.org/10.1515/mmcks-2017-0006 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 78 - 102
Published on: May 9, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing innovativeness,
customer responsiveness,
competitor responsiveness,
religio-centric positional advantage,
marketing performance
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Hendar Hendar, Augusti Tae Ferdinand, Tatiek Nurhayati, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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