Skip to main content
Have a personal or library account? Click to login
Introducing the religio-centric positional advantage to Indonesian small businesses Cover

Introducing the religio-centric positional advantage to Indonesian small businesses

Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
By: ,   and    
Open Access
|May 2017
Articles in this issue
DOI: https://doi.org/10.1515/mmcks-2017-0006 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 78 - 102
Published on: May 9, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
marketing innovativeness,
customer responsiveness,
competitor responsiveness,
religio-centric positional advantage,
marketing performance
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Hendar Hendar, Augusti Tae Ferdinand, Tatiek Nurhayati, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 12 (2017): Issue 1 (March 2017)
Previous article
Next article