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A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach

Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
By:
Open Access
|May 2017

References

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DOI: https://doi.org/10.1515/mmcks-2017-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1 - 11
Published on: May 9, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
market basket analysis,
association rule,
non-linear programming,
genetic algorithm,
optimization
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Majeed Heydari, Amir Yousefli, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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