A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach

Management & Marketing

Volume 12 (2017): Issue 1 (March 2017)

By:

Majeed Heydari and Amir Yousefli

Open Access

|May 2017

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DOI: https://doi.org/10.1515/mmcks-2017-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 1 - 11

Published on: May 9, 2017

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

market basket analysis,

association rule,

non-linear programming,

genetic algorithm,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2017 Majeed Heydari, Amir Yousefli, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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