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Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles Cover

Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles

Management & Marketing
Volume 11 (2016): Issue 2 (July 2016)
By: ,   and    
Open Access
|Aug 2016
Authors

Authors

Napatsorn Jiraporn

Alisara Rungnontarat Charinsarn

Alisara@tbs.tu.ac.th

Michael Sheridan

DOI: https://doi.org/10.1515/mmcks-2016-0006 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 410 - 430
Published on: Aug 10, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
food consumption,
guilt,
hedonic consumption,
goal conflict,
product bundles
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Napatsorn Jiraporn, Alisara Rungnontarat Charinsarn, Michael Sheridan, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 11 (2016): Issue 2 (July 2016)
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