Have a personal or library account? Click to login
Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India Cover

Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India

Open Access
|Apr 2016

References

  1. Prothero, A. (1990), “Green Consumerism and the Societal Marketing Concept: Marketing Strategies for the 1990’s”, Journal of Marketing Management, Vol. 6, No. 2, pp. 87-103.10.1080/0267257X.1990.9964119
  2. Todd, A.M. (2004), ”The Aesthetic turn in green marketing”, Ethics and the Environment Fall, Vol. 9, No. 2, pp. 86-102.10.2979/ETE.2004.9.2.86
  3. Mayank, B. and Amit, J. (2013), ”Green marketing - A Study of consumer preferences and perceptions in India”, Electronic Green Journal, Vol. 1, No. 36, pp. 1-19.
  4. Census India (2011) available at http://www.censusindia.gov.in/pca/SearchDetails.aspx?Id=674672 (Accessed on February 20, 2013).
  5. Census India (2011) http://www.censusindia.gov.in/PopulationFinder/District_Master.aspx?state_code=33 (Accessed on February 20, 2013)
  6. D’Souza, C, Taghian, M. and Khosla, R. (2007), “Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 15, No. 2, pp. 69 – 78.10.1057/palgrave.jt.5750039
  7. Darrin, D. and Smith, C. (2002),”Being green”, Global Cosmetic Industry, Vol. 170, No. 9, pp. 33-46.
  8. Durmazm, Y. and Zengin, S. (2011), “A Theoretical Approach To Concept of Green Marketing”, Interdisciplinary Journal Of Contemporary Research In Business, Vol. 3, No. 2, pp. 1808-1814.
  9. Rahbar, E. and Wahid, N.A. (2011), “Investigation of green marketing tools’ effect on consumers’ purchase behavior”, Emerald Group Publishing Limited, Business Strategy Series, Vol. 12, No. 2, pp. 73-83.10.1108/17515631111114877
  10. Godelnik, available at http://www.triplepundit.com/2012/12/sustainable-consumption-trends/ (Accessed on February 20, 2013).
  11. Hartmann, P. and Ibáñez, V.A. (2006), ‘‘Green value added’’, Marketing Intelligence & Planning, Vol. 24, No. 7, pp. 673-80.10.1108/02634500610711842
  12. Horne, R.E. (2009), “Limits to Labels: Role of eco-label in the assessment of product sustainability and routes to sustainable consumption”, International Journal of consumer studies, Vol. 33, No. 2, pp. 175-182.10.1111/j.1470-6431.2009.00752.x
  13. Lee, K. (2008), “Opportunities for green marketing: young consumers”, Marketing Intelligence & Planning, Vol. 26, No. 6, pp. 573-586.10.1108/02634500810902839
  14. Ottman, J. (1999), “Green Marketing: Opportunity for Innovation”, Electyronic Green Journal, Vol. 1, No. 10, pp. 1-3.
  15. Johri, L.M. and Sahasakmontri, K. (1998), “Green marketing of cosmetics and toiletries in Thailand”, Journal of Consumer Marketing, Vol. 15 No. 3, pp. 265-281.10.1108/07363769810219134
  16. Pickett-Baker, J. and Ozaki, R. (2008),” Pro-environmental products: Marketing Influence on consumer purchase decision”, Journal of Consumer Marketing, Vol. 25, No. 5, pp. 281-293.10.1108/07363760810890516
  17. Peart, J. (2010), “Green Marketing: Making Sense of the Situation”, Proceedings of The Academy of Marketing Studies, Vol. 15, No. 1, pp. 27-68.
  18. Lee, K. (2008), “Opportunities for green marketing: young consumers”, Marketing Intelligence & Planning, Vol. 26, No. 6, pp. 573-586.10.1108/02634500810902839
  19. Smith, K.T. (2010), ”An examination of marketing techniques that influence Millennials’ perceptions of whether a product is environmentally friendly”, Journal of Strategic Marketing, Vol. 18, No. 6, pp. 437-450.10.1080/0965254X.2010.525249
  20. Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001), “Targeting consumers who are willing to pay more for environmentally friendly products”, Journal of Consumer Marketing, Vol. 18, No. 6, pp. 503-520.10.1108/EUM0000000006155
  21. Essoussi, L.H. and Linton, D.J. (2010), ”New or recycled products: how much are consumers willing to pay?”, Journal of Consumer Marketing, Vol. 27, No. 5, pp. 458-468.10.1108/07363761011063358
  22. Formichelli, L. (2007), “Organics Buyers: Going for the Greens”, Target Marketing, Vol. 30, No. 5, p. 62.
  23. Maslow, A. (1967), ”Metamotivation”, The Humanist, May-June, pp. 82-84.
  24. Jeffries, N. (2007), “Green Convergence”, Global Cosmetic Industry, Vol. 175, No. 6, pp. 36-44.
  25. Malhotra, N. and Dash, S. (2011), Marketing Research: An Applied orientation, Pearson Education, New Jersey.
  26. National Geographic, Greendex, available at http://images.nationalgeographic.com/wpf/media-content/file/GS_NGS_2012GreendexHighlights_10July-cb1341934186.pdf (Accessed on February 20, 2013).
  27. Newman, K. (2006) ”A Sustaining Natural Growth”, Global Cosmetic Industry, Vol. 174, No. 4, pp. 32-36.
  28. Coleman, L.J., Bahnan, N., Kelkar, M. and Curry, N. (2011), ” Walking The Walk: How The Theory Of Reasoned Action Explains Adult And Student Intentions to go Green”, Journal of Applied Business Research, Vol. 27, No. 3, pp. 101-107.10.19030/jabr.v27i3.4217
  29. NOAA National Climatic Data Center, State of the Climate: “Global Analysis for Annual 2011”, available at http://www.ncdc.noaa.gov/sotc/global/2011/13 (Accessed on April 5, 2014).
  30. Polonsky M.J. (1994), “An Introduction to Green Marketing”, Electronic Green Journal UCLA Library, Vol. 1, No. 2, pp. 1-10.
  31. Shrum, L.J., McCarty, J.A. and Lowrey, T.M. (1995), “Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy” Journal of Advertising Vol. 24, No. 2, pp. 71-82.10.1080/00913367.1995.10673477
  32. Sireesha, M. (2006), ”The Body Shop”, Green Marketing (ICFAI), Chapter 11, First Edition, (pp 173).
  33. Rao, S. (2014), “Green Marketing and Its Impact on Sustainable Development” International Journal of Innovative Technology & Adaptive Management (IJITAM), Vol. 1, No. 5, pp. 39-45.
  34. Suresh, K. (2006), ”Green Marketing Concepts and Cases”, First Edition, ICFAI University Press.
  35. Teisl, M.F. and Roe, B. (2005), Evaluating the factors that impact the effectiveness of eco-labeling programmes, environment, information and consumer behaviour, Cheltenham, Elgar.
  36. Uberoi, N.K. (2003), Environmental Management, Excel Books, New Delhi.
  37. Sekaran, U. (2003), Research Methodology for business: A Skill building approach, John Wiley & Sons Inc, Southern Illinois.
  38. Valor, C. (2008), “Can consumers buy responsibly? Analysis and solutions for market failures”, Journal of Consumer Policy, Vol. 31, No. 3, pp. 315-326.10.1007/s10603-008-9070-9
  39. Vasudha, A. (2006), Green & Black’s, Green Marketing (ICFAI), Chapter 14, First Edition.
  40. Zimmer, M., Stafford, T., and Stafford, M. (1994), “Green issues: Dimensions of environmental concern”, Journal of Business Research, Vol. 30, No. 1, pp. 63-74.10.1016/0148-2963(94)90069-8
  41. Hasana, Z. and Alib, N.A. (2015), “The impact of green marketing strategy on the firm’s performance in Malaysia”, Elsevier Procedia - Social and Behavioral Sciences, Vol. 172, No. 2, pp. 463-470.10.1016/j.sbspro.2015.01.382
DOI: https://doi.org/10.1515/mmcks-2016-0002 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 355 - 370
Published on: Apr 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2016 Senthil Nathan Chockalingam, Densingh Joshua Isreal, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.