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Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India Cover

Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India

Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
By: Senthil Nathan Chockalingam and  Densingh Joshua Isreal  
Open Access
|Apr 2016
DOI: https://doi.org/10.1515/mmcks-2016-0002 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 355 - 370
Published on: Apr 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing mix,
eco-friendly variant,
non-purchasers,
eco-friendly products,
green marketing,
eco-friendly personal care and home care products
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Senthil Nathan Chockalingam, Densingh Joshua Isreal, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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