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Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India Cover

Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India

Open Access
|Apr 2016
DOI: https://doi.org/10.1515/mmcks-2016-0002 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 355 - 370
Published on: Apr 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2016 Senthil Nathan Chockalingam, Densingh Joshua Isreal, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.