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Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences Cover

Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences

Management & Marketing
Volume 10 (2015): Issue 4 (December 2015)
By: ,   and    
Open Access
|Mar 2016
Articles in this issue
DOI: https://doi.org/10.1515/mmcks-2015-0022 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 330 - 340
Published on: Mar 19, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
aesthetics,
eustress,
fans,
group affiliation,
spectator,
sport consumption,
sport motivation,
self-esteem,
sports marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Anish Yousaf, Makhmoor Bashir, Insha Amin, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 10 (2015): Issue 4 (December 2015)
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