Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach
By: Suraj Kushe Shekhar and P.T. Raveendran
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DOI: https://doi.org/10.1515/mmcks-2015-0020 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
Language: English
Page range: 304 - 315
Published on: Mar 19, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
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© 2016 Suraj Kushe Shekhar, P.T. Raveendran, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.