Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach

Management & Marketing

Volume 10 (2015): Issue 4 (December 2015)

By:

Suraj Kushe Shekhar and P.T. Raveendran

Open Access

|Mar 2016

DOI: https://doi.org/10.1515/mmcks-2015-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 304 - 315

Published on: Mar 19, 2016

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

Discriminant analysis,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2016 Suraj Kushe Shekhar, P.T. Raveendran, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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