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Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market

Management & Marketing
Volume 10 (2015): Issue 2 (September 2015)
By:
Open Access
|Sep 2015
DOI: https://doi.org/10.1515/mmcks-2015-0010 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 118 - 131
Published on: Sep 1, 2015
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
corporate social responsibility,
customer loyalty,
dairy products,
demographics
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2015 Ovidiu-Ioan Moisescu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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