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Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market Cover

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Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market

Management & Marketing

Volume 10 (2015): Issue 2 (September 2015)

By: Ovidiu-Ioan Moisescu

Open Access

|Sep 2015

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DOI: https://doi.org/10.1515/mmcks-2015-0010 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 118 - 131

Published on: Sep 1, 2015

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

corporate social responsibility,

customer loyalty,

dairy products,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2015 Ovidiu-Ioan Moisescu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 10 (2015): Issue 2 (September 2015)

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