What is materialism? Testing two dominant perspectives on materialism in the marketing literature
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Language: English
Page range: 89 - 102
Published on: Sep 1, 2015
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2015 Srikant Manchiraju, Zlatan Krizan, published by Society for Business Excellence
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