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What is materialism? Testing two dominant perspectives on materialism in the marketing literature Cover

What is materialism? Testing two dominant perspectives on materialism in the marketing literature

Management & Marketing
Volume 10 (2015): Issue 2 (September 2015)
By:  and    
Open Access
|Sep 2015
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DOI: https://doi.org/10.1515/mmcks-2015-0008 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 89 - 102
Published on: Sep 1, 2015
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
materialism,
individual perspective,
personality trait,
personal value,
marketing,
conceptualizations
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Marketing, sales, customer relations,
Business and economics,
Business management,
Entrepreneurship,
Business and economics,
Business management,
Business development, change management, cooperation

© 2015 Srikant Manchiraju, Zlatan Krizan, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 10 (2015): Issue 2 (September 2015)
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