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Abstract

Living in a world that inspires and exhales bits, the presence of a site, whether personal or institutional, is mandatory. But is it just enough to exist in the online space? How can we measure, in particular, internet success and after all, are we reaching the target audience? Whether we are talking about a web page for presenting our own business or about an online business itself, knowing the impact it has on the net is just as important. This is called audience, and to measure it there are some instruments that are to be discussed and analyzed in this article. There will be references on the Land Forces Academy's official site

Language: English
Page range: 45 - 52
Published on: Jul 26, 2018
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year

© 2018 Luminița Giurgiu, Ioan Munteanu, Ilie Gligorea, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.