Have a personal or library account? Click to login
Open Access
|Jul 2018

References

  1. [1] Philip Kotler, Hermawan Kartajaya&Iwan Setiawan. Marketing 4.0. Moving from Traditional to Digital, Published by John Wiley&Sons, Inc., Hoboken, New Jersey, 2017, p. 32.
  2. [2] Kalyanam, K.&McIntyre, S., The e-marketing mix: a contribution of the e-tailing wars, Journal of the Academy of Marketing Science, 2002, 30(4), pp. 487-49910.1177/009207002236924
  3. [3] Anupam Banerjee, Modern Trends and Practices of E-Marketing: An Overview, OSR Journal of Business and Management (IOSR-JBM), Special Issue - AETM'16, p. 16.10.9790/487X-15010010116-21
  4. [4] Sareno Solutions, Digital Marketing Agency, E-MARKETING STRATEGY: 7 DIMENSIONS TO CONSIDER (THE E-MARKETING MIX), https://www.sarenosolutions.com/e-marketing-strategy-7-dimensions-to-consider-the-emarketing-mix/
  5. [5] Kiang, M. Y. et al., Marketing on the Internet- who can benefit from an online marketing approach? Decision Support Systems, 27(4), 2000, pp. 383-393.10.1016/S0167-9236(99)00062-7
  6. [6] Aston Business School, E-Marketing, Academic Year, 2011/12, pp. 24-25.
  7. [7] Digital Marketing VS Internet Marketing - What is the latest trend?
  8. https://www.google.ro/amp/s/www.reliablesoft.net/digital-marketing-vs-internet-marketingwhat-is-the-latest-trend/amp/
  9. [8] Anupam Banerjee, Modern Trends and Practices of E-Marketing: An Overview, OSR Journal of Business and Management (IOSR-JBM), Special Issue - AETM'16, pp. 18-19. http://www.iosrjournals.org/iosr-jbm/papers/Conf.15010/Volume%201/3.%2016-21.pdf
  10. [9] Adam, S. et al., The web in marketing: information cue usage in two commercial domains, Promaco Conventions, 2011.
  11. [10] Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. Internet Marketing: Strategy, Implementation and Practice. Third edition, Pearson Education Limited, 2006, p. 349.
  12. [11] Sayed Gilani, PhD researcher, Glasgow Caledonian University, on 2/2/2018, eMarketing: The Essential Guide to Marketing in a Digital World, Center for Open Education, Wulling Hall, 86 Pleasant St SE, Minneapolis, USA, pp. 21-23.
  13. [12] Kaplan, A. M.&Haenlein, M., Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53 (1), 2010, pp. 59-68.10.1016/j.bushor.2009.09.003
  14. [13] Berthon, P. R. et al. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, http://dx.doi.org/10.1016/ j.bushor.2012.01.007, pp. 29-33.
  15. [14] Digital Marketing VS Internet Marketing - What is the latest trend? https://www.google.ro/amp/s/www.reliablesoft.net/digital-marketing-vs-internet-marketingwhat-is-the-latest-trend/amp/
  16. [15] Social media marketing în cadrul companiilor din România în 2017, https://valoria.ro/portfolio/studiu-2/
  17. [16] Digital Marketing VS Internet Marketing - What is the latest trend? https://www.google.ro/amp/s/www.reliablesoft.net/digital-marketing-vs-internet-marketingwhat-is-the-latest-trend/amp/
  18. [17] Vladimíra Jurišová, Affiliate marketing in the context of online marketing, Review of Applied Socio- Economic Research (Volume 5, Issue 1/ 2013 ), pp. 106, http://www.reaser.eu
  19. [18] Digital Marketing VS Internet Marketing - What is the latest trend?.
  20. [19] Wright, N. D.&Bolfing, C. P., Marketing via Email: Maximizing its Effectiveness Without Resorting to Spam, 2001, pp. 89-92.
  21. [20] Persaud, A.&Azhar, I., Innovative Mobile Marketing via Smartphones: Are Consumers Ready? Marketing Intelligence&Planning, 2012, 30(4), p. 3-3.10.1108/02634501211231883
  22. [21] Harvey Tanakinjal, et al. (2010). Third screen communication and the adoption of mobile marketing: A Malaysia perspective. International Journal of Marketing Studies, 2(1), p. 36.10.5539/ijms.v2n1p36
  23. [22] Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 4.0. Moving from Traditional to Digital, Published by John Wiley&Sons, Inc., Hoboken, New Jersey, 2017, p. 35.
  24. [23] Manchanda, P. et al., The effect of banner advertising on internet purchasing. Journal of Marketing Research, 2006, pp.98-108, http://dx.doi.org/10.1509/jmkr.43.1.98.10.1509/jmkr.43.1.98
  25. [24] Stokes, R., eMarketing: The essential guide to digital marketing. Fourth Edition. The United States: Quirk eMarketing (Pty) Ltd., 2013, pp. 21-22.
  26. [25] www.reliablesoft.net.
Language: English
Page range: 63 - 69
Published on: Jul 26, 2018
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year

© 2018 Gheorghe Minculete, Polixenia Olar, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.