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From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century Cover

From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century

International conference KNOWLEDGE-BASED ORGANIZATION
Volume 24 (2018): Issue 2 (June 2018)
By:  and    
Open Access
|Jul 2018
Authors

Authors

Mircea Fuciu

mircea.fuciu@ulbsibiu.ro

“Lucian Blaga” University of, Sibiu, Romania

Luigi Dumitrescu

luigi.dumitrescu@ulbsibiu.ro

“Lucian Blaga” University of, Sibiu, Romania
DOI: https://doi.org/10.1515/kbo-2018-0064 | Journal eISSN: 2451-3113 | Journal ISSN: 1843-6722
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Language: English
Page range: 43 - 48
Published on: Jul 26, 2018
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
marketing,
evolution,
consumer,
values,
change
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Engineering,
Introductions and overviews,
Engineering, other,
Law,
Law, other,
Social sciences,
Political science,
Military policy

© 2018 Mircea Fuciu, Luigi Dumitrescu, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 24 (2018): Issue 2 (June 2018)
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