Abstract
Competitiveness is the ability of the company to compete with commodities that meet the needs of customers in terms of price, quality and diversity. It is possible to the extent that the firm has a competitive advantage and whose affirmation has its source in the internal conditions of the firm and which the economic environment, first of all the competitive one, can favor. In the field of management, the strategy is the art of conducting a set of devices in order to achieve a goal. M. Porter argues that the strategy is "the art of building competitive advantages that can be defended over a long period of time."