Abstract
In the current period, more and more economic agents involved in producing and trading food are tempted to avoid certain standards of safety and innocuousness of agricultural and technological processes in order to maximize profit. There are often situations in which food producers with the will of a quick return do not realize or do not measure the adverse effects that may arise on life, health, environment and thus on sustainable development. This paper tries to determine the degree of compliance with safety rules imposed by manufacturers in the food industry but also the factors that may cause the consumer purchasing decision in the context of uncertainty about the harmlessness of food. The food correctly and environmentally made, stored, transported and traded contributes to a sustainable development, aspect that will be the subject of our study.