References
- [1] Acatrinei, C., Nistor, F.N., The Romanian perspective upon the social customer and online social networks, Management & Marketing – challenges for the knowledge society, vol. 7 no. 2, pp. 221 – 236, 2012;
- [2] Boyd, D.M., Ellison, N., B., Social network sites: a definition, history and scholarship, Journal of Computer Mediated Communication, vol.13, (1), 2007 http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html.
- [3] Cachia, R., Companao, R., Da Costa, O., Grasping the potential of online social networks for foresight, Journal of Technological Forecasting and Social Change, vol. 74, pp. 1179-1203, 2007.
- [4] Garton, L., Haythornthwaite, C., Wellman, B., Studying online social networks, Journal of Computer Mediated Communication, vol. 3, nr. 1, 1997.
- [5] Marshall, G., Sociology Dictionary, Ankara, Science and Art Press, (1999), in Gurol, M., Donmus, V., Metaphors created by prospective teachers related to the concept of Social Network, Procedia – Social and Behavioural Sciences, vol. 9, 2010, pp. 1489-1496;
- [6] Balas, J. (2006), “The social ties that bind”, Computers in Libraries, Vol. 26 No. 2, pp. 39-41.
- [7] Preece, J. and Maloney-Krichmar, D. (2005), “Online communities: design, theory, and practice”, available at: http://jcmc.indiana.edu/vol10/issue4/preece.html;
- [8] Kumar, R., Novak, J., Tomkins, A., Structure and evolution of online social networks, Proceedings of the 11th ACM International Conference on Knowledge Discovery and Data Mining, pp. 611 – 617, 2006;
- [9] Pallis, G., Zeinalipour-Yatzi, D., Diakaiakos, M.D., Online Social Networks – status and trends, A. Vakali & L.C. Jain (Eds.): New Directions in Web Data Management 1, SCI 331, pp. 213–234, Springer-Verlag Berlin Heidelberg, 2011.
- [10]Claywell, C.R., Advantages and Disadvantages of Social Networking, http://socialnetworking.lovetoknow.com/Advantages_and_Disadvantages_of_Social_Networking, accessed on March 16th, 2016.
- [11]Sandilands, T., Advantages and Disadvantages of Social Media Marketing,http://smallbusiness.chron.com/advantages-disadvantages-social-media-marketing-21890.html, accessed on March 16th, 2016.
- [12]Eades, T., What are the strengths and weaknesses of social media marketing, blogs, rich media, email marketing, SEO, and online advertising?, https://www.quora.com/What-are-the-strengths-and-weaknesses-of-social-media-marketing-blogs-rich-media-email-marketing-SEO-and-online-advertising, accessed on March 17th, 2016.
- [13]Hanlon, A.M., The Strengths and Weaknesses of Different Social Media Channels for B2C,http://www.evonomie.net/2013/07/29/marketing/the-strengths-and-weaknesses-of-different-social-media-channels-for-b2c/, July, 29, 2013, accessed on March 17th, 2016.
- [14]Shin, N., 7 Steps for a Successful Social Media Strategy,http://www.socialmediaexaminer.com/7-steps-for-a-successful-social-media-strategy/, June, 21, 2012, accessed on March 17th, 2016.
- [15]Arruda, W., Three Elements of an Effective Social Media Strategy, http://www.forbes.com/sites/williamarruda/2013/08/27/three-elements-of-an-effective-social-media-strategy/#40e562087543, Forbes Magazine online, August 27, 2013, accessed on March 17th, 2016.
- [16]Fuciu, M., Dumitrescu, L., Using online social networking sites for doing business - a marketing research, Annales Universitatis Apulensis Series Oeconomica, 16 (2), pp. 159-170, 2014.
- [17] Dumitrescu, L., Orzan G., Fuciu, M., Understanding the online consumer behaviour and the usage of the internet as a business environment – a marketing research, Revista Economică, vol. 67, issue 3, pp. 63-79, 2015.
- [18]Fuciu, M., Gorski, H., Dumitrescu, L., Qualitative marketing research on the influences of online social networking sites on consumers, Revista Economică, vol. 66, issue 1, pp. 117 – 135, 2014.
- [19]*** Online Oxford Dictionaries http://www.oxforddictionaries.com/definition/english/social-network?q=social+network, accessed on March 16th, 2016.
- [20]*** Nielson’s Online Report, Global faces and networked places - a Nielsen report on social networking’s new global footprint, March 2009, http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf, accessed on March 16th, 2016.
- [21]*** Developing a communications strategy, https://knowhownonprofit.org/campaigns /communications/effective-communications-1/communications-strategy, accessed on March 17th, 2016.