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Co-branding Strategy as a Source of Innovation on International Market Cover

Co-branding Strategy as a Source of Innovation on International Market

Open Access
|Feb 2018

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DOI: https://doi.org/10.1515/joim-2017-0014 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
Language: English
Page range: 63 - 77
Published on: Feb 14, 2018
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2018 Magdalena Grębosz-Krawczyk, Jean-Marc Pointet, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.