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Co-branding Strategy as a Source of Innovation on International Market Cover

Co-branding Strategy as a Source of Innovation on International Market

Journal of Intercultural Management
Volume 9 (2017): Issue 3 (September 2017)
By: Magdalena Grębosz-Krawczyk and  Jean-Marc Pointet  
Open Access
|Feb 2018

Authors

Magdalena Grębosz-Krawczyk

magdalena.grebosz@p.lodz.pl

Faculty of Organization and Management, Lodz University of Technology, Poland

Jean-Marc Pointet

Université Paris-Est, ESIEE-Paris and Institut de Recherche en Gestion, France
DOI: https://doi.org/10.1515/joim-2017-0014 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 63 - 77
Published on: Feb 14, 2018
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
co-branding,
marketing,
innovation,
competitive advantage,
partner,
brand management
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2018 Magdalena Grębosz-Krawczyk, Jean-Marc Pointet, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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