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Culture-Laden Imports: International Market Entry and Cultural Taboos Cover

Culture-Laden Imports: International Market Entry and Cultural Taboos

International Journal of Management and Economics
Volume 50 (2016): Issue 1 (June 2016)
By: William David Brice,  Edward Chu and  Wayne Jones  
Open Access
|Jul 2016
DOI: https://doi.org/10.1515/ijme-2016-0011 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 49 - 62
Published on: Jul 15, 2016
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
international marketing,
market acceptance,
consumer ethnocentrism,
cultural taboos
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2016 William David Brice, Edward Chu, Wayne Jones, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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