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Effect of Celebrity Endorsement in Advertising Activities by Product Type Cover

Effect of Celebrity Endorsement in Advertising Activities by Product Type

International Journal of Management and Economics
Volume 44 (2014): Issue 1 (December 2014)
By: Grzegorz Karasiewicz and  Martyna Kowalczuk  
Open Access
|Apr 2015

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DOI: https://doi.org/10.1515/ijme-2015-0010 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 74 - 91
Published on: Apr 10, 2015
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
celebrity endorsement,
endorser,
advertising,
brand
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2015 Grzegorz Karasiewicz, Martyna Kowalczuk, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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