Effect of Celebrity Endorsement in Advertising Activities by Product Type
Authors
Grzegorz Karasiewicz
Martyna Kowalczuk
DOI: https://doi.org/10.1515/ijme-2015-0010 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
Language: English
Page range: 74 - 91
Published on: Apr 10, 2015
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2015 Grzegorz Karasiewicz, Martyna Kowalczuk, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.