Authors
Beth L. Fossen
Assistant Professor of Marketing, Indiana University,, Bloomington, USA
David A. Schweidel
david.schweidel@georgetown.edu
Professor of Marketing, Georgetown University’s McDonough School of Business,, Washington, USA
Social TV: How Social Media Activity Interacts With TV Advertising
By: Beth L. Fossen and David A. Schweidel
DOI: https://doi.org/10.1515/gfkmir-2017-0015 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2017 Beth L. Fossen, David A. Schweidel, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.