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Social TV: How Social Media Activity Interacts With TV Advertising Cover

Social TV: How Social Media Activity Interacts With TV Advertising

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
By: Beth L. Fossen and  David A. Schweidel  
Open Access
|Oct 2017
Authors

Authors

Beth L. Fossen

bfossen@indiana.edu

Assistant Professor of Marketing, Indiana University,, Bloomington, USA

David A. Schweidel

david.schweidel@georgetown.edu

Professor of Marketing, Georgetown University’s McDonough School of Business,, Washington, USA
DOI: https://doi.org/10.1515/gfkmir-2017-0015 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Social Media,
Social TV,
WOM,
TV Advertising
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Beth L. Fossen, David A. Schweidel, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 9 (2017): Issue 2 (November 2017)
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