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Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product Cover

Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
By: Yakov Bart  
Open Access
|Oct 2017

Authors

Yakov Bart

y.bart@northeastern.edu

Assistant Professor of Marketing, Northeastern University,, Boston, USA
DOI: https://doi.org/10.1515/gfkmir-2017-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
WOM,
Word-of-Mouth,
Seeded Marketing Campaigns,
Social Media,
Spillover Effects,
Viral Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Yakov Bart, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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