On Storks and Babies: Correlation, Causality and Field Experiments Cover

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On Storks and Babies: Correlation, Causality and Field Experiments

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 2 (November 2016)

By: Anja Lambrecht and Catherine E. Tucker

Open Access

|Oct 2016

References

Lambrecht, A.; Tucker C. (2015): “When Does Retargeting Work? Information Specificity in Online Advertising,” Journal of Marketing Research, Vol. 50 (5), pp. 561-576.
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“When Personalized Ads Really Work.,” https://hbr.org/2013/06/marketers-serve-no-ad-before-i
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“Field Experiments in Marketing,” working paper. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2630209
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Lewis, R. A.; Rao, J. M. (2015): “The Unfavorable Economics of Measuring the Returns to Advertising,” Quarterly Journal of Economics, Vol. 130 (4), pp. 1941-1973.
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DOI: https://doi.org/10.1515/gfkmir-2016-0012 | Journal eISSN: 2628-166X

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Language: English

Page range: 24 - 29

Published on: Oct 28, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Field Experiments,

Causal Inference

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 Anja Lambrecht, Catherine E. Tucker, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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