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CSR and the Frontline Context: How Social Programs Improve Customer Service Cover

CSR and the Frontline Context: How Social Programs Improve Customer Service

NIM Marketing Intelligence Review
Volume 8 (2016): Issue 1 (May 2016)
By: Daniel Korschun,  CB Bhattacharya and  Scott D. Swain  
Open Access
|Apr 2016
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DOI: https://doi.org/10.1515/gfkmir-2016-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Apr 29, 2016
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Corporate Social Responsibility,
Organizational Identification,
Employee-Customer Identification,
Customer Orientation,
Job Performance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2016 Daniel Korschun, CB Bhattacharya, Scott D. Swain, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 8 (2016): Issue 1 (May 2016)
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