CSR and the Frontline Context: How Social Programs Improve Customer Service Cover

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CSR and the Frontline Context: How Social Programs Improve Customer Service

NIM Marketing Intelligence Review

Volume 8 (2016): Issue 1 (May 2016)

By: Daniel Korschun, CB Bhattacharya and Scott D. Swain

Open Access

|Apr 2016

DOI: https://doi.org/10.1515/gfkmir-2016-0004 | Journal eISSN: 2628-166X

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Language: English

Page range: 24 - 29

Published on: Apr 29, 2016

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Corporate Social Responsibility,

Organizational Identification,

Employee-Customer Identification,

Customer Orientation,

Job Performance

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2016 Daniel Korschun, CB Bhattacharya, Scott D. Swain, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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