Marketing Communications as Important Segment of the Marketing Concept Cover

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Marketing Communications as Important Segment of the Marketing Concept

Volume 4 (2016): Issue 1 (June 2016)

By: Milena Mirković and Dejana Kulina

Open Access

|Jul 2016

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DOI: https://doi.org/10.1515/eoik-2015-0031 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005

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Language: English

Page range: 165 - 180

Published on: Jul 15, 2016

Published by: Oikos Institut d.o.o.

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

international marketing,

marketing concept,

marketing communication,

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Microeconomics,

Macroeconomics,

Public finance and fiscal theory

© 2016 Milena Mirković, Dejana Kulina, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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