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Marketing Communications as Important Segment of the Marketing Concept Cover

Marketing Communications as Important Segment of the Marketing Concept

ECONOMICS
Volume 4 (2016): Issue 1 (June 2016)
By:  and    
Open Access
|Jul 2016
Articles in this issue
DOI: https://doi.org/10.1515/eoik-2015-0031 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 165 - 180
Published on: Jul 15, 2016
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
international marketing,
marketing concept,
marketing communication,
barriers,
promotion
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2016 Milena Mirković, Dejana Kulina, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 4 (2016): Issue 1 (June 2016)
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