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Destination brand equity in tourism context: evidence on Iran Cover

Destination brand equity in tourism context: evidence on Iran

European Journal of Tourism, Hospitality and Recreation
Volume 7 (2016): Issue 3 (December 2016)
By: Bahram Kheiri,  Masoud Lajevardi,  Mehdi Mohsenipoor Golmaghani,  Sina Fakharmanesh and  Seyyedeh Sahar Mousavi  
Open Access
|Mar 2017

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DOI: https://doi.org/10.1515/ejthr-2016-0020 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 176 - 187
Submitted on: Dec 15, 2015
Accepted on: Oct 10, 2016
Published on: Mar 30, 2017
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Destination brand equity,
Intention to revisit,
Tourists’ evaluations
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2017 Bahram Kheiri, Masoud Lajevardi, Mehdi Mohsenipoor Golmaghani, Sina Fakharmanesh, Seyyedeh Sahar Mousavi, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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