Skip to main content
Have a personal or library account? Click to login
Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic Cover

Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic

DANUBE
Volume 8 (2017): Issue 1 (March 2017)
By:   
Open Access
|Apr 2017
Authors

Authors

František Milichovský

milichovsky@fbm.vutbr.cz

Czechia
DOI: https://doi.org/10.1515/danb-2017-0004 | Journal eISSN: 1804-8285 | Journal ISSN: 1804-6746 (formerly 1804-8285)
Journal RSS Feed
Language: English
Page range: 45 - 55
Published on: Apr 12, 2017
Published by: European Research University
In partnership with: Paradigm Publishing Services
Keywords:
Marketing Mix,
Marketing Effectiveness,
Corporate Size,
Engineering
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Economic policy,
Law,
European law,
European law, other,
Law, other

© 2017 František Milichovský, published by European Research University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 8 (2017): Issue 1 (March 2017)
Previous article