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Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic Cover

Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic

DANUBE
Volume 8 (2017): Issue 1 (March 2017)
By: František Milichovský  
Open Access
|Apr 2017

Authors

František Milichovský

milichovsky@fbm.vutbr.cz

Czechia
DOI: https://doi.org/10.1515/danb-2017-0004 | Journal eISSN: 1804-8285 | Journal ISSN: 1804-6746
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Language: English
Page range: 45 - 55
Published on: Apr 12, 2017
Published by: European Association Comenius - EACO
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Marketing Mix,
Marketing Effectiveness,
Corporate Size,
Engineering
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Economic policy,
Law,
European law,
European law, other,
Law, other

© 2017 František Milichovský, published by European Association Comenius - EACO
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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