Have a personal or library account? Click to login
Mining for Social Media: Usage Patterns of Small Businesses Cover

Mining for Social Media: Usage Patterns of Small Businesses

By: Shilpa Balan and  Janhavi Rege  
Open Access
|May 2017

References

  1. 1. Apenteng, S. A., Doe, N. P. (2014), “Social Media & Business Growth: Why Small/Medium-Scale Enterprises in the Developing World Should take an Advantage of it”, Journal of Business and Management, Vol. 16 No. 5, pp. 76-80.
  2. 2. Barnes, D., Clear, F., Dyerson, R., Harindranath, G., Harris, L., Rae, A. (2012), “Web
  3. 2.0 and micro-businesses: an exploratory investigation”, Journal of Small Business and Enterprise Development, Vol. 19 No. 4, pp. 687-711.10.1108/14626001211277479
  4. 3. Banking.com (2011), “Social Media Statistics: By-the-Numbers”, available at http://banking.com/analysis/social-media-statistics-by-the-numbers-february-2011/ (14 November 2016)
  5. 4. Buettner, R. (2016), “Getting a Job via Career-oriented Social Networking Sites: The Weakness of Ties”, 49th Hawaii International Conference on System Sciences (HICSS-49), January 5-8, 2016, Kauai, Hawaii.10.1109/HICSS.2016.272
  6. 5. Burgess, J., Bruns, A. (2015), “Easy data, hard data: The politics and pragmatics of Twitter research after the computational turn”, in Langlois, G., Redden, J., Elmer, G. (Eds.), Compromised Data: From Social Media to Big Data, New York, Bloomsbury, pp. 93-111.
  7. 6. Cardon, P. W., Marshall, B. (2015), “The hype and reality of social media use for work collaboration and team communication”, International Journal of Business Communication, Vol. 52 No. 3, pp. 273-293.10.1177/2329488414525446
  8. 7. Cebotarean, E., Titu, M. (2017), “Business Intelligence”, Journal of Knowledge Management, Economics and Information Technology, pp. 1-12.
  9. 8. Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology, Boston, Harvard Business School Press.
  10. 9. Coen, B. (2016), “Using Social Media for Customer Relationship Management”, available at: http://www.socialmediatoday.com/social-business/using-socialmedia-customer-relationship-management/ (20 December 2016)
  11. 10. Community Futures PA and Districts (2012). An Introduction to Social Media for Small Businesses. Blue Beetle Books.
  12. 11. Del Rowe, S. (2016), “Take an Adaptive Approach to Analytics: Analytics focused on Business Objectives Should be the Basis of Business Decisions”, CRM Magazine, Vol. 20 No. 5, p. 19.
  13. 12. Eid, R. E., El-Gohary, H. (2013), “The impact of E-marketing use on small business enterprises’ marketing success”. The Service Industries Journal, Vol. 33 No.1, pp. 31-50.10.1080/02642069.2011.594878
  14. 13. Felt, M. (2016), “Social media and the social sciences: How researchers employ big data analytics”, Big Data & Society, Vol. 3 No.1, pp. 1-15.10.1177/2053951716645828
  15. 14. Fischer, E., Reuber, A. R. (2011), „Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?”, Journal of Business Venturing, Vol. 26 No. 1, pp. 1-18.10.1016/j.jbusvent.2010.09.002
  16. 15. Fluss, D. (2013), “Meeting the Social Media Challenge”, CRM Magazine, Vol. 17 No. 9, pp. 38-39.
  17. 16. Grewal, D., Levy, M. (2013). Marketing, New York, McGraw-Hill Publishing.
  18. 17. Hetz, P. R., Dawson, C. L., Cullen, T. A. (2015), “Social Media Use and the Fear of Missing out While Studying Abroad”, Journal of Research on Technology in Education, Vol. 47 No. 4, pp. 259-272.10.1080/15391523.2015.1080585
  19. 18. Howe, J. (2006), “The Rise of Crowdsourcing”, available at: https://www.wired.com/2006/06/crowds/ (27 February 2017)
  20. 19. Huff, A. (2015), “TMW Systems shows fleets how to make time with business intelligence”, Commercial Carrier Journal, Vol. 172 No. 10, pp. 41-42.
  21. 20. Kaplan, A. M., Haenlein, M. (2010), „Users of the World, Unite! The Challenges and Opportunities of Social Media”, Business Horizons, Vol. 53 No. 1, pp. 59-68.10.1016/j.bushor.2009.09.003
  22. 21. Kiron, D., Ferguson, R. B., Prentice, P. K. (2013), “From Value to Vision: Reimagining the Possible with Data Analytics”, MIT Sloan Management Review: Spring Research Report, pp. 1-19.
  23. 22. Levy, M., Powell, P. (2003), “Exploring SME Internet adoption: towards a transporter model”, Electronic Markets, Vol. 13 No. 2, pp. 173-181.10.1080/1019678032000067163
  24. 23. Merrill, T., Latham, K., Santalesa, R., Navetta, D. (2011), “Social Media: The Business Benefits May be Enormous, But Can the Risks - Reputational, Legal, Operational - Be Mitigated?”, available at: http://old.findinet.nl/~uploads/newsModule/ace_socialmedia111118.pdf (21 April 2017)
  25. 24. Mosley, R. (2012), “Social Media Analytics: Data Mining Applied to Insurance Twitter Posts”, Casualty Actuarial Society E-Forum, Vol. 2, pp. 1-36.
  26. 25. Smith, N., Wollan, R. (2011). The power and business risks of social media. The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, Hoboken, John Wiley & Sons.
  27. 26. Stieglitz, S., Dang-Xuan, L., Bruns, A., Neuberger, C. (2014), „Social media analytics: An interdisciplinary approach and its implications for information systems“, Business & Information Systems Engineering, Vol. 6 No. 2, pp. 89-96.10.1007/s12599-014-0315-7
  28. 27. Taneja, S., Toombs, L. (2014), “Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing”, Academy of Marketing Studies Journal, Vol. 18 No. 1, pp. 249-260.
  29. 28. Tejwani, R. (2014), “Sentiment Analysis: A Survey”, ArXiv, pp. 1-3.
DOI: https://doi.org/10.1515/bsrj-2017-0004 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
Language: English
Page range: 43 - 50
Submitted on: Jan 15, 2017
|
Accepted on: Mar 31, 2017
|
Published on: May 18, 2017
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2017 Shilpa Balan, Janhavi Rege, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.