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Brand Identity, Adaptation, and Media Franchise Culture Cover

Brand Identity, Adaptation, and Media Franchise Culture

Acta Universitatis Sapientiae, Film and Media Studies
Volume 9 (2014): Issue 1 (December 2014)
By:   
Open Access
|Mar 2015
Articles in this issue
DOI: https://doi.org/10.1515/ausfm-2015-0012 | Journal eISSN: 2066-7779
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Language: English
Page range: 229 - 242
Published online: Mar 17, 2015
Published in print: Dec 1, 2014
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Keywords:
brand identity,
media franchise culture,
adaptation,
superheroes,
and branded entertainment
Related subjects:
Library and information science, book studies,
Media and press

© 2015 Katerina Marazi, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 9 (2014): Issue 1 (December 2014)
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