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Navigating Tourism Innovations in the Post-COVID-19 Era: A Case Study of Lithuania Cover

Navigating Tourism Innovations in the Post-COVID-19 Era: A Case Study of Lithuania

Open Access
|Jun 2024

Abstract

The goal of this article is to uncover the innovative changes that have emerged in Tourist Information Centres (TICs) in Lithuania as a result of the COVID-19 pandemic. The article is based on the assessment of primary research data collected through completed in-depth questionnaires. The research results revealed that a significant number of TICs transformed their activities while adapting them to local tourists. TICs introduced new products, attractions, and services, updated webpages and mobile applications, and created online souvenir shops. The research results indicated that, because of the lockdown, some state tourism institutions in the regions, along with local service providers, experienced a ‘renaissance’ and a successful period. New products and services were essential for the tourism sector’s survival, and the majority of them continue to be used in the post-COVID reality, providing opportunities for greater resilience and reduced dependence on unexpected circumstances in the future. This article addresses discussion points related to general changes in tourism services in the context of resilience and the application of innovations. Additionally, the article introduces the concept of Re-tourism, which adds value to the development of the theoretical framework for post-COVID tourism.

DOI: https://doi.org/10.14746/quageo-2024-0018 | Journal eISSN: 2081-6383 | Journal ISSN: 2082-2103
Language: English
Page range: 37 - 48
Submitted on: Jan 1, 2024
Published on: Jun 21, 2024
Published by: Adam Mickiewicz University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Related subjects:

© 2024 Gintarė Pociūtė-Sereikienė, Darius Liutikas, Viktorija Baranauskienė, published by Adam Mickiewicz University
This work is licensed under the Creative Commons Attribution 4.0 License.