Fourth industrial revolution and managers' cognitive competences

Białoń, Lidia; Werner, Konrad

doi:10.14611/minib27.03.2018.10

Abstract

The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up under the umbrella term "Economy 4.0." We pay attention especially to the group of specialists called marketers of innovation, devoted to setting up and maintaining links between business on the one hand, and science on the other. Economy's capacity for innovative solutions hinges on these links, and the whole project of economy 4.0 depends, in turn, on innovations.

References

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20 P. Kotler, H. Kartajaya, I. Setiawan I., Marketing 4.0., op. cit.
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25 Thus, Helbing makes a significant generalization of the starting concept, including it in the framework of a broader, international research project titled "FuturICT" (ICT - Information and Communication Technology) cofinanced by the European Union, which is aimed at investigating complexity on the social level, among others, the issue of migration, health, criminality, sources and utilization of energy. See: https://futurict.inn.ac
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Fourth industrial revolution and managers' cognitive competences

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