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The Measurement and Evaluation of PR Communication Cover

The Measurement and Evaluation of PR Communication

Marketing of Scientific and Research Organizations
Volume 30 (2018): Issue 4 (December 2018)
By: Dalibor Jakus  
Open Access
|Apr 2019

Authors

Dalibor Jakus

dalibor.jakus@gmail.com

Zagreb, Croatia
DOI: https://doi.org/10.14611/minib.30.12.2018.17 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 137 - 156
Published on: Apr 6, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
measurement,
evaluation,
public relations,
PR communications,
Barcelona Principles,
AVEs,
AMEC’s integrated evaluation framework
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Dalibor Jakus, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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