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Marketing Orientation of Scientific-Research Units as Support For The Process of Commercialization of R&D Results Cover

Marketing Orientation of Scientific-Research Units as Support For The Process of Commercialization of R&D Results

Marketing of Scientific and Research Organizations
Volume 30 (2018): Issue 4 (December 2018)
By: Marzena Walasik  
Open Access
|Apr 2019

Authors

Marzena Walasik

marzena.walasik@itee.radom.pl

National Research Institute in Radom
DOI: https://doi.org/10.14611/minib.30.12.2018.14 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 75 - 90
Published on: Apr 6, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Marketing of scientific-research units,
marketing orientation,
rule of marketing mix 4P,
commercialization of the results of scientific research,
science-business
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Marzena Walasik, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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