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Utilization of Integrated Marketing Communication for The Introduction of a New Brand to the Market. Case Study of “Eko Patrol” of The Central Mining Institute Cover

Utilization of Integrated Marketing Communication for The Introduction of a New Brand to the Market. Case Study of “Eko Patrol” of The Central Mining Institute

Marketing of Scientific and Research Organizations
Volume 30 (2018): Issue 4 (December 2018)
By: Sylwia Jarosławska-Sobór and  Mateusz Dulewski  
Open Access
|Apr 2019

Authors

Sylwia Jarosławska-Sobór

s.jaroslawska-sobor@gig.eu

Central Mining Institute

Mateusz Dulewski

m.dulewski@gig.eu

Central Mining Institute
DOI: https://doi.org/10.14611/minib.30.12.2018.13 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 57 - 74
Published on: Apr 6, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand,
communication,
promotion,
market
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Sylwia Jarosławska-Sobór, Mateusz Dulewski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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