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Integrated marketing communication — concepts, practice, new challenges Cover

Integrated marketing communication — concepts, practice, new challenges

Marketing of Scientific and Research Organizations
Volume 28 (2023): Issue 2 (June 2023)
By: Mirosława Pluta-Olearnik  
Open Access
|Aug 2018

Authors

Mirosława Pluta-Olearnik

pluta@olearnik.pl

Wrocław University of Economics,, Wrocław, Poland
DOI: https://doi.org/10.14611/minib.28.06.2018.12 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 121 - 138
Published on: Aug 14, 2018
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
integrated marketing communication,
enterprise development strategy,
internet technology,
communication tools
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2018 Mirosława Pluta-Olearnik, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 28 (2023): Issue 2 (June 2023)