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The Impact of the Internet of Things on Value Added to Marketing 4.0 Cover

The Impact of the Internet of Things on Value Added to Marketing 4.0

Marketing of Scientific and Research Organizations
Volume 26 (2017): Issue 4 (December 2017)
By: Wojciech Łukowski  
Open Access
|Jan 2018

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DOI: https://doi.org/10.14611/minib.26.12.2017.18 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 187 - 204
Published on: Jan 19, 2018
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing 4.0,
marketing of things,
digital marketing,
marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2018 Wojciech Łukowski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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