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The Impact of Modern Technology on Changing Marketing Actions in Organisations. Marketing 4.0 Cover

The Impact of Modern Technology on Changing Marketing Actions in Organisations. Marketing 4.0

Marketing of Scientific and Research Organizations
Volume 26 (2017): Issue 4 (December 2017)
By: Witold Świeczak  
Open Access
|Jan 2018

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DOI: https://doi.org/10.14611/minib.26.12.2017.17 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 161 - 186
Published on: Jan 19, 2018
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing 4.0,
information technologies,
digital technology,
marketin tools,
digital innovation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2018 Witold Świeczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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