Social media as a source of market information

Kubiak, Tomasz

doi:10.14611/minib.24.06.2017.10

References

1 Crowley, E. (2004). Market intelligence versus marketing research. Quirk's Marketing Research Review, pp. 64–68.
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2 http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/ (accessed on: 23.12.2015).
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3 Koźmiński, A., Piotrowski, W. (1998). Zarządzanie — teoria i praktyka. Warszawa: PWN, p. 156.
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4 Sznajder, A. (2000). Marketing wirtualny. Kraków: Oficyna Ekonomiczna, p. 95.
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5 Daszkiewicz, M., Wrona, S. (2014). Kreowanie marki korporacyjnej. Warszawa: Difin, p. 49.
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6 http://blog.brand24.pl/jak-dzieki-monitoringowi-internetu-marka-zelmer-spelnila-marzenie-4-latka/ (accessed on: 16.10.2016).
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1. Crowley, E. (2004). Market intelligence versus marketing research. Quirk’s Marketing Research Review.
Search in Google Scholar Back to article
2. Daszkiewicz, M., Wrona, S. (2014). Kreowanie marki korporacyjnej. Warszawa: Difin.
Search in Google Scholar Back to article
3. Koźmiński, A., Piotrowski, W. (1998). Zarządzanie — teoria i praktyka. Warszawa: PWN.
Search in Google Scholar Back to article
4. Sznajder, A. (2000). Marketing wirtualny. Kraków: Oficyna Ekonomiczna.
Search in Google Scholar Back to article
5. http://blog.brand24.pl/jak-dzieki-monitoringowi-internetu-marka-zelmer-spelnila-marzenie-4-latka/ (accessed on: 16.10.2016).
Search in Google Scholar Back to article
6. http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/ (accessed on: 23.12.2015).
Search in Google Scholar Back to article

Social media as a source of market information

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