Have a personal or library account? Click to login
The image of a research institution as an important element in shaping the level of competitiveness of the organisation Cover

The image of a research institution as an important element in shaping the level of competitiveness of the organisation

Marketing of Scientific and Research Organizations
Volume 24 (2017): Issue 2 (June 2017)
By: Witold Świeczak  
Open Access
|Jun 2017

Metrics

DOI: https://doi.org/10.14611/minib.24.06.2017.09 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Journal RSS Feed
Language: English
Page range: 81 - 103
Published on: Jun 15, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
organisation,
image of an organisation,
identity of an organisation,
corporate identity,
reputation,
image management,
brand,
competitiveness of an organisation,
minib
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Witold Świeczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 24 (2017): Issue 2 (June 2017)Next article