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Possibilities and limitations of using the customer experience management concept by universities Cover

Possibilities and limitations of using the customer experience management concept by universities

Marketing of Scientific and Research Organizations
Volume 24 (2017): Issue 2 (June 2017)
By: Zygmunt Waśkowski  
Open Access
|Jun 2017

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DOI: https://doi.org/10.14611/minib.24.06.2017.07 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 14
Published on: Jun 15, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
customer experience management,
experiences marketing,
universities,
generation Y
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Zygmunt Waśkowski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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