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Marketing Communication of Airports as a Factor Determining the Choice of Airport by Polish and Foreign Passengers Cover

Marketing Communication of Airports as a Factor Determining the Choice of Airport by Polish and Foreign Passengers

Marketing of Scientific and Research Organizations
Volume 23 (2017): Issue 1 (March 2017)
By: Zbigniew Spyra and  Olgierd Witczak  
Open Access
|May 2017

Authors

Zbigniew Spyra

zbigniew.spyra@ue.katowice.pl

University of Economics in Katowice, Poland Faculty of Information Technology and Communication Department of Market and Marketing Research,, Katowice, Poland

Olgierd Witczak

olgierd.witczak@ue.katowice.pl

University of Economics in Katowice, Poland Faculty of Information Technology and Communication Department of Relations and Organization Management,, Katowice, Poland
DOI: https://doi.org/10.14611/minib.23.03.2017.12 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 97 - 126
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
airport,
communication,
image,
PAPI
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Zbigniew Spyra, Olgierd Witczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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