Use of Content Marketing Strategy Tools in the Polish Research Institutes Cover

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Use of Content Marketing Strategy Tools in the Polish Research Institutes

Marketing of Scientific and Research Organizations

Volume 22 (2016): Issue 4 (December 2016)

By: Witold Świeczak

Open Access

|May 2017

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DOI: https://doi.org/10.14611/minib.22.12.2016.14 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 103 - 134

Published on: May 30, 2017

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

content marketing,

social media marketing,

inbound marketing,

content marketing tools,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2017 Witold Świeczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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