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Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise Cover

Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise

Marketing of Scientific and Research Organizations
Volume 21 (2016): Issue 3 (September 2016)
By: Witold Ś Świeczak and  Wojciech Łukowski  
Open Access
|May 2017

Authors

Witold Ś Świeczak

witold.swieczak@ilot.edu.pl

Institute of Aviation,, Warsaw, Poland

Wojciech Łukowski

wojciech.lukowski@ilot.edu.pl

Institute of Aviation,, Warsaw, Poland
DOI: https://doi.org/10.14611/minib.21.09.2016.11 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 105 - 140
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
lead generation,
brand marketing,
content marketing,
ROI,
e-mail marketing,
AIDA Curve,
sales engine,
telemarketing,
social media marketing,
direct marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Witold Ś Świeczak, Wojciech Łukowski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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