Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet Cover

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Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet

Marketing of Scientific and Research Organizations

Volume 20 (2016): Issue 2 (June 2016)

By: Dariusz Tworzydło

Open Access

|May 2017

References

1. Bezpieczne korzystanie z internetu (2012). Wydawnictwo Wiedza i Praktyka, Warszawa.
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2. Kolbus, B., Dudek, D. (2013). Lojalność wobec marki budowana za pomocą social media. W: D. Tworzydło, K. Stasiuk-Krajewska, Z. Chmielewski. Public relations - nie tylko Facebook. Wydawnictwo Newsline, Rzeszów.
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3. Miotk, A. (2013). Skuteczne social media. Wydawnictwo Helion, Gliwice.
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4. Shih, C. (2012). Era Facebooka. Wydawnictwo Helion, Gliwice.
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5. Sikorski, S. (2016). Nowe technologie w PR. In: A. Łaszyn, D. Tworzydło. Pierwsze ćwierćwiecze. 25 lat public relations w Polsce. Wydawnictwo Message House and Newsline, Warszawa-Rzeszów.
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6. Reed, J. (2011). Szybkie łącze z klientami. Marketing internetowy. Wydawnictwo Helion, Gliwice.
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DOI: https://doi.org/10.14611/minib.20.03.2016.11 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 79 - 90

Published on: May 30, 2017

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

public relations,

communication tools,

new technology,

online marketing,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2017 Dariusz Tworzydło, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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